Boosting Local Visibility Through Citation Services
The Client.
Our client, a locally-owned boutique hotel with a unique selection of services, approached us to enhance their online visibility and attract more customers to their physical location.
Local Citation.
We thoroughly audited existing citations across online directories, review sites, and maps. Identifying inaccuracies and inconsistencies, we embarked on a cleanup process to ensure all listings were accurate and uniform.
Post-audit, we strategically created new citations in reputable and niche-specific directories, focusing on those with high domain authority and relevance to the local area and the boutique’s market.
We set up a system for continuous monitoring of the boutique's online citations. This allows us to quickly address any discrepancies and update information as needed, keeping the listings fresh and accurate.
Challenges
We standardized the hotel NAP information across all platforms, ensuring consistency.
Selected and submitted the hotel’s information to niche directories relevant to their industry and local area, enhancing visibility among the target demographic.
Inconsistent Information Across Platforms
We discovered inconsistencies in the name, address, and phone number (NAP) across directories, diluting their online presence.
Low Visibility in Local Searches
Initially, the hotel ranked poorly in local search queries, making it difficult for potential customers to find their location.
Engagement with Niche Directories
Identifying and leveraging niche directories that would provide the most value to a hotel was challenging.
RESULTS
Local Search Results
The hotel's presence in local search results improved by 60%, making it easier for potential customers to discover their store.
Boost Traffic
The boutique experienced a 30% increase in foot traffic, attributed to enhanced online visibility and accurate, consistent information across all platforms.
SEO Rankings
Within three months of implementing our strategies, the boutique's ranking for key local search terms improved by 45%.
SEO Local Strategy
Implemented targeted SEO strategies focused on local keywords and phrases to improve search engine rankings.
UK 
US 
CANADA 